The Companies We Keep is a fascinating read for kama'aina (local residents) and anyone with an interest in Hawaii's rich history or who has spent time in the islands. The book includes stories about 450 businesses, contains over 3000 facts, and 275 historical photos and images. It also includes 20 fun quizzes and lists, a time line of businesses in Hawaii and much more!

This unique book grew out of an assignment given to the students in Bob Sigall's graduate-level Integrated Marketing class at Hawaii Pacific University. The students were asked to find out how well-known companies in Hawaii chose their names, slogans, and logos. After three semesters of reading their reports, it was obvious they had uncovered so many interesting stories, that they should be published. With that objective in mind, the assignment continued for another three years. The students interviewed over 150 companies and the author added more companies he knew to be interesting.

Some of the fascinating stories!

Which Waikiki restaurant was founded by Frank Sinatra's touring chef?

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Which bank was founded with a parade of gold coins through downtown Honolulu?

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How did Tripler come to be painted pink?

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Why did they name it Zippys?

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What is the meaning of "Punahou" one of Hawaii's premier private schools?

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Read the interesting stories behind:

182 restaurants
89 retailers
25 hotels
20 service companies
20 schools
17 media companies
11 agriculture companies
8 financial institutions
8 clubs, golf courses, ranches & places
6 automotive companies
6 travel companies
6 artists/entertainers
4 organizations
3 churches

Which Waikiki restaurant was founded by Frank Sinatra's
touring chef?

Answer: Frank Sinatra's touring chef founded Matteo's Italian restaurant in Waikiki after Frank stopped touring. The restaurant is still in operation today.

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Which bank was foudned with a parade of gold coins through downtown Honolulu?


Answer:Sugar producer Charles M. Cooke and his five sons withdrew all of their funds in gold from the Bishop & Company bank after having been denied a loan. They loaded the gold coins in a wheelbarrow and paraded up and down the streets of downtown Honolulu, finally stopping two blocks away, on Fort and Merchant streets, which became the first Bank of Hawaii.

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How did Tripler come to be painted pink?


Answer: The rumour that the pink color is a mistake is not true. In a 1995 interview with the Channel 2 News, retired Colonel Robert B. Wood set the record straight. "...the winds would blow the red dirt of Moanalua on the hospital making it pinkish or a terra-cotta color." he said. So, he told the architect, "You've got to get it as close to that color as you can because that's the color it will be when you're through." Actually, Tripler is not pink. Its color is officially called rose coral.

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Why did they name it Zippy's?


Answer: Zippy's was founded in 1966, three years after the Zip Code came out. The name Zippy's was also designed to convey that they served fast food.

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What is the meaning of "Punahou" - one of Hawaii's premier
private schools?

Answer:The name Punahou was derived from the land area known as Ka Punahou and the original land area stretched from where Central Union Church now stands, back to where Oahu and University avenues intersect. Ka Punahou means "new spring" referring to an artesian spring in the center of the campus where a lily pond exists.

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